Janice Brooks
From:
Pleasant Gap Pa
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Posted 8 Dec 2002 8:00 am |
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Major shake-up is coming for CMT's live show
CMT's live daily video request show, Most Wanted Live, will be cut back to a weekly show next month, but no explanation was given why.
A network spokeswoman sent an e-mail about the cutback and other Most Wanted Live ''brand'' changes to me, but was not available to answer questions afterward.
The e-mail revealed that MWL will be aired Saturdays only, at 6 p.m., as the launch for the network's weekly Grand Ole Opry coverage. The e-mail also said CMT would launch a new 30-minute weekly primetime show, Most Wanted Live Star, an interview show to be taped in front of audiences at the new CMT studios downtown. That show will air at 9 p.m. Mondays, starting Jan. 13 with Kenny Chesney. MWL host Katie Cook also will be the host of Star.
CMT will deliver more MWL weeklong events — for spring break and Fan Fair, for example — and more 90-minute live concert episodes next year, the e-mail said.
Since MWL's inception in May last year, CMT has changed its host lineup three times. CMT's policy is never to release ratings, but when I checked with Nielsen Media Research last year, the show wasn't doing well.
Last summer, Most Wanted Live was drawing 125,000 viewers at 5 p.m., about 30,000 fewer viewers than CMT had when it showed music videos in the same time slot.
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Janice "Busgal" Brooks
ICQ 44729047
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