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Topic: Fender/NYT (Previously posted) |
Ben Elder
From:
La Crescenta, California, USA
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Joachim Kettner
From:
Germany
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Posted 1 Oct 2012 9:14 am |
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Maybe Rickenbacker will outlast Fender in the coming decades. Just a thought. 
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Fender Kingman, Sierra Crown D-10, Evans Amplifier, Soup Cube. |
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Brad Bechtel
From:
San Francisco, CA
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Posted 2 Oct 2012 6:52 am
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I think Rickenbacker has remained small, with little advertising and far fewer models. Fender has expanded their lines in all directions and could arguably be said to be offering too many choices.
It's an interesting struggle - what do you do to survive in a changing marketplace? Thanks for posting that, Ben.
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Brad’s Page of Steel
A web site devoted to acoustic & electric lap steel guitars |
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Donny Hinson
From:
Glen Burnie, Md. U.S.A.
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Posted 5 Oct 2012 8:01 pm
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Any real support or loyalty I had for Fender largely went away when they not only stopped producing steel guitars, but also saw fit to send truckloads of leftover parts for steels and pedal steels to the dump. Parts such as bridge covers, tuners, tuner pans, and fretboards (inexpensive stuff, both to make and to store) could still be putting money in their pocket, and making some profits.
And when you're losing money and market share, any profit is significant. 
Maybe they could outsource their Mexican, Japanese, Chinese, and Korean operations to Zimbabwe?  |
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Kevin Hatton
From:
Buffalo, N.Y.
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Posted 7 Oct 2012 9:12 am
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| I agree. Whoever is running their operation appears to know nothing about the musician's market. Wayyyyy too many product lines. Rickenbacker was smart and consolidated their lines. Have you seen the price of Rickenbacker guitars lately? There's a huge demand for them. Fender is turning out stuff like they are chiklets. Flooding the market with cheap merchandise means the end of a business. |
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