| Author |
Topic: How to make money from being on YouTube |
David Mason
From:
Cambridge, MD, USA
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chas smith R.I.P.
From:
Encino, CA, USA
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Posted 30 Dec 2012 12:50 pm |
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I've posted this before and....because I own the publishing and the mechanical rights to my compositions, BMI tracks "airplay". For 13,700 youtube plays, of one of mine, I got a whopping $2.95.
One of mine has gotten over 77,000 plays and when it was first getting some attention, I started reading the comments, out of curiosity. Someone posted how they would really want to get a mp3 of it. Well, you could click on the Amazon or the iTunes button and get one for 99ยข.....nope, the next comment was how they could Google, YouTube to mp3, and get it for free. |
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Doug Beaumier
From:
Northampton, MA
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Posted 30 Dec 2012 1:22 pm
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| Quote: |
| How to make money from being on YouTube |
...if you don't mind commercials playing at the beginning of each of your videos. Youtube has asked me several times if I want to "monetize" my videos and I always tell them no. I don't have any original music on there, so maybe that makes a difference, but IMO commercials drive away a lot of viewers. They certainly irritate me and make me want to "change the channel". IMO it's not worth the few dollars a month I might make from youtube.
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Jeff Scott Brown
From:
O'Fallon Missouri, USA
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Posted 30 Dec 2012 10:16 pm
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A little bit of an opinion column rant that is really only tangentially related coming...
Trying to prevent folks from getting free access to music is a losing battle and in my opinion is the wrong battle anyway. I think the artists who are embracing free access to music are succeeding in ways that those fighting it are not. As an example, Trent Reznor has been giving away his music for a long time and even distributes stem files so you can do your own remix, add your own tracks, or whatever. If you think The Hand That Feeds should have a pedal steel track, import the stems into Garage Band, record your PSG track and edit away. While some were firing up the DRM weaponry that was doomed to fail from the beginning, he went in the exact opposite direction and said "here, take it... do what you want (for the most part)". That decision is a little less controversial now but when he started doing that, that was a pretty radical thing considering what all of his contemporaries were trying to do. They were paddling upstream and he just jumped out of the raft and went with the flow. Many bands have orchestrated things like releasing an album for download with a "name your own price" thing where you can pay whatever you want for the digital album. That includes paying nothing or paying some really high fee, whatever you like. Fans will by and large support their favorite artists and non-fans won't. Some bands are recording every single show on the tour and selling the digital download within hours of the show's completion. Some bands are releasing the digital album for free in MP3 format and charging for a lossless download and putting together fancy packaging options that give folks who have the free music a reason to buy the cds. The free access allows for great exposure though. That exposure leads to music sales, concert ticket sales, t-shirt sales, etc.
I have a pretty giant music collection. I don't pirate music. I buy a lot of music. I gift a lot of music. A lot of music is gifted to me. I am often gifted something that leads to me buying the rest of the catalog. Often if I want to turn someone on to something that they might not be familiar with, I will send a YouTube link. That often results in purchases that would not have otherwise happened. Let's try. Even though this note is targetting an audience with a pretty small overlap with the target audience of this music (attention prog rock fans!), this still ought to sell a couple albums... http://www.youtube.com/watch?v=Xrzt9YFBW8Y.
I am not and have never been a professional musician. I am a software engineer. Practically all of the software that I write is distributed under a very liberal license and is available free of charge, source code and all. If you are a web developer and want to build a web app for the JVM, go get it all for free at http://grails.org. The download is free. Use is free. There are no runtime licensing fees. You could build whatever you want with our technology and never have to give us a dime. If you want the source code go get it for free at http://github.com/grails/grails-core. Of course we do make money, but not by selling software. Free software is very much the norm for a pretty giant portion of the software space. The comparison isn't a perfect match but there is a lot of overlap across some of the reasons that it makes sense for our software to be free and some of the reasons that it makes sense for a lot of music to be accessible for free. There is also overlap across the reasons that free software can support monetary profit and the ways that freely accessible music can support monetary profit.
I do not think folks should pirate music. I have had this discussion with friends who have some approach like "All art should be free. As an artist it is your responsibility to provide access to your art. Limiting access to your art is objectively wrong.". I call "poppycock" on that. I say if an artist creates a thing, they can manage access to that thing however they like. I am not saying that there is anything wrong with charging money for access to music. I don't think that model works like it used to.
That turned into pretty much a rambling stream of consciousness. 
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